O agencji

  • Company name

    Freszlab Sp. z o.o.

  • People

    15

  • Departments

    Strategy, Creation, Client Service, IT, Back Office

  • Main Clients

    Kraft Foods Polska (3BiT, Carte Noire),
    Żywiec Zdrój S.A. (Żywiec Zdrój Smako-Łyk)

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Fresz creation 4 fresz people

The world of communication is changing before our eyes. Not only the number of channels to reach the consumers is growing but also the amount of information is expanding. This is why distinction in advertising communication is such a great challenge. And the brand success depends on an innovative idea and non-standard campaign.

In our agency we bet on creative approach and innovative solutions. We make sure that our ideas are unique and have an advertising potential to create “word of mouth”. We keep searching for fresh ideas that will intrigue the receivers and will engage them into an interaction. We want our clients’ brands to be always fresh – continuously awakening the consumer’s interest.

Full service in new and conventional media

When putting our ideas into practice we choose various communication tools, adequate for determined target group. We apply Internet and BTL tools supported by ATL promotions and PR. In each medium we create a coherent and memorable statement about the brand.

Our crew consists of specialists from all advertising communication fields who gained their rich professional experience by providing service for popular brands. This way our clients save their time since they can realize all complex marketing actions in one agency.

Image building and sale activation

The success of our projects is a resultant of creativity and strategic approach. We put an emphasis on a coherent statement of campaign which builds a consistent brand image.

For us just as for our clients the sales effect of the actions is what really counts. Therefore, we apply mechanisms stimulating product sale. We persuade the consumers to purchase. High sales improvements are the measurable index of the success of our actions.

JACEK BALICKI
CEO

Jacek Balicki

Jacek Balicki – CEO of marketing services agency Freszlab and a co-owner and a Managing Partner of FireFly Group, a platform of marketing communication, entertainment and technology.

Before accompanying FireFly Group, for three years Jacek worked at P4 as a Chief Marketing Officer where he was responsible for the launch of Play – the 4th telecommunication operator in Poland and afterwards he worked for the brand success. He gained his professional experience also at BBDO, G7 or D’Arcy (Warsaw, London and New York). Apart from the launch of telecommunication brands (Play, Heyah) and he was also responsible for Łaciate milk, Era or Kinder Bueno campaigns.

Jacek is the honourable member of Marketing Communication Association (SAR). He reactivated SAR's peer arbitration court and co-created SAR's strategy. He was a jury member of several ad contests such as Effie or KTR.

In private life he is a proud dad of Sebastian and Julka. His greatest passions are music and movies. As a 7-year old kid he played in several polish and international productions. When he was 15 years old he set up his own rock band called Agorafobia. At the moment he plays in Dzika Zona band together with Marek Piotrowski – lead vocalist.